A startup founder, a champagne producer, an interior designer, a dating coach, a food tour owner, a consultant on brand sustainability, a luxury wedding photographer, a French payroll expert, a diversity and inclusion expert, another startup founder…
When I look back at all the people that have come through the (real and virtual) doors of Visionary Voices PR in the last 12 months, I see that while they were from different industries, they had same challenge: they were not visible enough. they were not seen as industry leaders. they played small. they were hiding. they’d make one tiny step forward to next level and then immediately they’d make a giant step backwards. back into obscurity.
In fact, most entrepreneurs do not take time to clearly articulate their Unique Value Proposition.
Most small businesses do not have a social media strategy (whereas 8 out of big brands do.)
Most entrepreneurs’ LinkedIn & Twitter profiles are not optimized. In fact, they sulk.
Their brand messaging is absent.
I’ve also noticed that most small business owners spend 90 percent of the time working in their business, not on the business. Seeking visibility, recognition and industry leadership through PR is usually reserved for “when I finish my book”, “when we hit an X revenue threshold” or “when our new on-brand website is launched”… In other words, entrepreneurs often find it hard to get out of their way, be that perfectionism, insecurities, fear of success…
No wonder that 7 out of 10 small businesses and 8 out of 10 startups worldwide fail.
Now a question for you, . I am curious if you were happy with your visibility in 2018. Are you satisfied with the number of people that you were reaching every month? Are you ready to step out of your comfort zone and stop hiding?
You’ve started your business for a reason. I’m sure there is a big passion hiding behind all that hustle. And I am sure you are very good at what you do.
Yet to beat the odds and make it to the top 30 percent, it’s not enough to be good at doing what you do.
To succeed and thrive in the 21st century, you’ve got to master the art of visibility and to position yourself as an industry leader.
If you want to increase your outreach, get visible and take your business to next level in 2019, and need help with PR, content marketing, thought leadership or social media management, please schedule a free PR strategy consultation with us.
And finally, let’s support small businesses and startups this holidays season. That rare breed of brave people who dare to act on their dreams and make impact. In this week’s Facebook post, we’ve mentioned a few of the amazing Paris-based startups who are all about social good.